The last three weddings I've photographed seemed different. Two of them were for old friends' children. One was for my nephew's friend's sister. Acquiring business is all about relationships and trust. It's a great feeling to have clients recommend your services to their friends and relatives. In many ways they're recommending the relationship they've shared with you, their photographer, and assuring that others will enjoy the same experience they did.

It has taken a while to see the see relationships as the most important part of the business aspect of my photographic passion. Being able to capture a great image requires different skills than those needed to engage in a mutually rewarding business relationship; or so it seems. I suspect there is a link between the mastery of photographic skills and the mastery of photographic marketing and selling skills. I'll keep you posted as I pursue the answers to this intriguing puzzle.
 


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